Every business must advertise.
The more effective your ads - the greater your profits.
So how do you make your ads more effective?
There's only two factors
1. The content - the words you use in your headline and the body
2. The location where you place your ad
And, as the expert marketers will tell you, by constant experimenting, changing, tweaking and testing you'll eventually find the best combination.
Simple as that.
Except for one thing.
How do you carry out the testing ?
As visitors flock to your website how do you know which ad has brought them there ?
Are they coming from
There's only one way to find out the answers to all these questions and to really know the effectiveness of every single ad, banner, link that you run.
You MUST use an ad tracking program.